# #fioner Channel Summary

## Overview
A full brand review, strategy, and redesign project for Mademoiselle Fiona (mademoisellefiona.com), a luxury NYC wedding photographer. The channel documents Curious Endeavor's systematic approach to auditing Fiona's current brand presence, competitive positioning, and pricing strategy, with the goal of elevating her digital presence and market positioning.

## Key Decisions & Outcomes

- **Full team protocol established** — 4-phase approach: Discovery & Audit (Julia + Anton) → Brand Strategy (Kitt + Ogilvy) → Visual Identity (Jessica + Tatiana) → Site Build (Thibault)
- **WordPress access solved** — Recommended REST API method with application password for direct site editing
- **Phase 1 completed** — Competitive research and site audit both finished, revealing core insight: "A-tier photography talent in a C-tier digital wrapper"
- **Blue ocean positioning identified** — "The Transatlantic Wedding Photographer" bridging European editorial restraint with American celebration energy
- **Brand review page built & deployed** — Live at `https://ce-website-peach.vercel.app/fiona/` with 8 sections in CE styling (Larken/Inter typography, red accents, minimal design)
- **Competitive set corrected** — Initial research using Greg Finck/Corbin Gurkin rejected; refocused on actual NYC $10K–$20K tier competitors (Sophie Kaye, Readyluck, Heather Waraksa, etc.) at venues like Bowery Hotel, Harold Pratt House, Metropolitan Club
- **Pricing strategy revised** — Proposed 3-tier collection structure (Classique $15.8K / Parisienne $19.8K / Bespoke $24.8K+) with tangible deliverables (albums, engagement sessions, prints) to justify luxury positioning; noted current $13.8K underprices relative to market

## Active/Open Items

- **Competitive research v2** — Recently completed with correct venue/price tier; awaiting integration into final brand review page
- **Pricing tier naming** — French-themed names suggested but open to refinement
- **Remaining phases** — Strategy brief synthesis, verbal identity (Ogilvy), visual direction (Jessica), final site build pending approval of current page

## Key Links & References

- **Live brand review page:** https://ce-website-peach.vercel.app/fiona/
- **Fiona's current site:** https://mademoisellefiona.com
- **Pricing page:** https://mademoisellefiona.com/investment-2026/
- **Workspace files:** `/root/.openclaw/workspace/products/fiona-brand/` (research-competitive.md, research-competitive-v2.md, index.html)