# #methodology Summary

## Overview
The **#methodology** channel serves as Curious Endeavor's meta-workspace for documenting and refining their brand strategy process. It's the hub where the team standardizes approaches across disciplines, tracks which frameworks are production-ready vs. in development, and ensures consistent methodology across client work.

## Key Decisions & Outcomes
- **9-stage Brand Strategy Methodology established** with clear naming, descriptions, and objectives:
  1. Context Setting ✅
  2. Competitive Landscape ✅
  3. Audience Map ⚠️
  4. Brand Positioning & Product Narrative ✅
  5. Brand Values & Strategic POV ✅
  6. Tone of Voice ✅
  7. Visual Research ✅
  8. Visual Direction ⚠️
  9. Go-to-Market ❌

- **Team roles defined:** Julia (research), Ogilvy (copy), Tatiana (visuals), Anton (QA), Gerri (coordination), Jessica (technical)
- **Core tools documented:** Universal Framework PDFs/templates, Taste Board system, ScreenshotOne API integration, `tag_image.py` taxonomy

## Active/Open Items
- **Audience Map:** Needs data pipeline for real quotes/surveys
- **Visual Direction:** Board system functional, but requires better direction-bundling tool
- **Go-to-Market:** No framework exists yet; currently handled manually per project
- Assaf flagged "methodology improvement" on 2026-02-22 (details not provided in conversation)

## Key Links & References
- CE Taste Board: `curiousendeavor.com/taste/`
- `tag_image.py` (visual taxonomy tool)