# #spoken-institute Summary

## Overview
The Spoken Institute channel tracks the creative development of a teacher recruitment campaign for Curious Endeavor's client, the Spoken Institute—an educational organization reimagining teacher development around polymaths who drive intellectual and human development rather than deliver bureaucratic curriculum.

## Key Decisions & Outcomes

**Campaign Concept Approved & In Revision:**
- Hero concept: "A Day in the Life of a Polymath Teacher" — visuals showing the same person across different moments (teaching, mentoring, researching, connecting lives)
- Positioning: "You're already this person. We built a place that deserves you."
- Thesis: "The days of the bureaucratic teacher are over. The teacher is a driver of development."

**Core Insight:**
- Target: Brilliant, multidisciplinary thinkers trapped in traditional education systems
- Key differentiator: The institute's "R&D Teacher" and "House of Teachers" model (embedded in existing deck materials)

**Subagent (Anton) Review Complete:**
- Approved: Target insight and positioning strength
- Revision needed: Execution lacks specificity. Campaign is conceptually scattered—needs focus on either day-in-the-life OR topic mastery (not both), concrete proof points of what makes Spoken different, and clearer visual strategy for production

**Infrastructure Solved:**
- Fixed Kitt's browser access (Headless Chromium with Playwright)
- Decks successfully read and saved locally for team reference

## Active/Open Items

- **Script Development**: Assaf requesting conversion to video production script (in progress)
- **VEO Capacity**: Determine if Curious Endeavor can use Google Veo for video production
- **Visual Style Alignment**: Confirm if campaign visuals should match existing Spoken Institute deck style or create new direction
- **Revised Brief**: Awaiting resubmission with tighter creative focus, proof points, and production-ready visual specs
- **Routing**: Once revised, route to Gerri (producer), then Ogilvy (copy refinement) and Tatiana (visual concepts)

## Key Links & References

- **Spoken Institute Concept Deck**: (Private Google Slides — shared to kitt@curiousendeavor.com)
- **Rollout Plan Deck**: (Private Google Slides)
- **Additional Research Deck**: (Private Google Slides)
- **Notion Tasks Board**: All 9 campaign work streams tracked (Final Clean Up, Dev Team Meeting, Heatmap Review, Website Copy, Posters, Logo, CEO, Scrapbook Mechanism, Comments Mechanism)