# #wix-pitch Channel Summary

## Overview
Assaf Dagan pitched the idea of creating a speaker presentation for Wix's design guild to showcase Curious Endeavor's AI-native creative capabilities. The channel documents the collaborative process between Assaf and Kitt to develop a simple, visual-first "show and tell" that demonstrates CE's core competencies (branding, asset creation, market research) through real work rather than narrative hype.

## Key Decisions & Outcomes

- **Initial scope correction:** Moved from elaborate multi-section narrative pitch to a cleaner, single-scroll showcase focused on demonstrating actual output
- **Core story simplified to:** "I ran an agency for 20 years, turned that knowledge into AI agents, here's what it produces"
- **Three capability demonstrations identified:**
  - Branding (via Phat/Olevia case study)
  - Asset Creation (via Future Forward generator tool)
  - Market Research (via eToro competitive intelligence tool)
- **Scope expanded:** Now includes the 8 CE agents (Dan, Lukas, Felipe, and others) with visual representation
- **Design direction:** Dark editorial aesthetic with color moments; no hype language or AI clichés
- **Build assigned to:** Thibault (development); Gerri (routing); taste board research pulled for reference

## Active/Open Items

- Page build in progress by Thibault
- Taste board visual research being reviewed for design direction and effects inspiration
- Pending: final design direction approval and live link posting

## Key Links & References

- **Brandwatch Pitch:** https://curiousendeavor.com/brandwatch-pitch/ (and v2)
- **weXelerate Pitch:** https://curiousendeavor.com/wexelerate/
- **Team 8 Pitch:** https://curiousendeavor.com/team8/
- **Source files:** `work/pitches/[respective folders]/`
- Reference materials: CE taste board, team photos, competitor site research