# #instructions Channel Summary

## Overview
Assaf Dagan initiated this channel to establish the style guide and structural framework for creating the Curious Endeavor project page for **Olevia** (formerly PHAT Foods). The channel serves as the central instruction hub for the project's web presentation, with Kitt (bot) providing detailed design system specifications and project architecture guidance.

## Key Decisions & Outcomes
- **Project renamed:** PHAT Foods → **Olevia** (final name)
- **Design system locked in:** Larken/Inter/JetBrains Mono typography, strict 7-size scale, limited color palette (#000, #666, #999, #eee, #fff), no gradients/shadows/rounded corners >4px
- **Brand page structure defined:** 6 core sections (Challenge, Strategy, Brand Architecture, Visual Identity, Implementation, Outcomes)
- **Strategy reviewed:** Kitt absorbed the comprehensive brand strategy including core positioning ("first dairy-identical fat" via microalgae SCFAs) and narrative framework
- **Previous deployment deleted:** Removed Olevia brand book page from Cloudflare tunnel and cleared from memory

## Active/Open Items
- Gather complete Olevia project details (client background, strategic approach, key deliverables, outcomes, brand assets)
- Clarify priority for implementing name change across all deliverables
- Determine next phase of page development (awaiting project information confirmation)

## Key Links & References
- Notion project: Formerly searched under PHAT Foods; now indexed as Olevia
- Strategy work: Referenced in #strategy channel (link provided by Assaf)
- Deleted page: https://jewellery-smoking-alone-decorative.trycloudflare.com/olevia/brand-book/index.html (removed)
- In-progress: curiousendeavor.com/projects/Olevia/Brandbook/ (Thibault working on Brand Book page)