# #visual Channel Summary — Olevia / PHAT Foods

## Overview
This channel documents the visual production workflow for PHAT Foods' Olevia brand campaign. Assaf Dagan (Creative Director) collaborates with Kitt (bot) to generate on-brand photography using AI image generation (Google Imagen 4 via Gemini API). Work focuses on creating editorial food photography that tells a compelling story about PHAT's superior dairy fat alternative—including deliberate "failure" visuals of competing vegan products and aspirational shots of the brand's biotech process.

## Key Decisions & Outcomes

**Brand Visual Foundation:**
- Locked visual style: "Liquid Gold Minimalism — High-End & Open"
- Color palette: Butter cream (#F5E6C8), Rich gold (#D4A84B), Deep amber (#C17F24), Warm charcoal (#2C2C2C)
- Photography direction: Editorial macro, golden hour light, eye-level/low-angle/3:4 shots — NO overhead or flat-lay

**Completed Deliverables:**
- ✅ Vegan cheese pizza (3:4) — showing separation and non-melt failure
- ✅ Vegan butter spread on toast (3:4) — oil separation without proper melt/absorption
- ✅ Lab-kitchen hybrid composition with ceramic bowl, seeded loaf, scientific papers (4K, dramatic directional lighting, film grain)
- ✅ Algae farm/biotech lab photography (multiple iterations moving from "artisan" to modern, clean R&D aesthetic)

**Process Refinements:**
- Eliminated double-posting of generated images
- Established pre-generation brief review workflow (script before production)
- Shifted from scattered/messy composition to intimate, elegant framing

## Active/Open Items

- **Algae lab photography:** Final iteration in progress — Assaf requested fresh generation with brighter liquids and upgraded architecture/design with shifted angle. Latest version (v7) in generation queue.
- **Texture/lighting balance:** Ongoing refinement on lab imagery — finding the sweet spot between "clean modern science," proper daylight brightness, and luminous (not murky) algae liquids.
- **Future briefs:** Vegan butter brief #2 (ceramic bowl variant) was outlined but unclear if it moved to production or is queued.

## Key Links & References

**Active Files:**
- `work/active-projects/olevia/phat-visual-style.json` — Master visual style guide & API configuration
- Generated assets follow naming convention: `phat-[subject]-v[iteration]-[date-timestamp].png`

**API & Tools:**
- Primary: `imagen-4.0-generate-001` (Google Imagen 4 via Gemini API)
- Fallback: `gemini-3.1-flash-image-preview`
- Bot: Kitt (Nano Banana Pro skill integration)
- Environment: `GEMINI_API_KEY` required

**Reference Images:**
- Lighting/texture references used for dramatic directional light scenes
- Microalgae lab reference image (used as base for architecture/composition guidance)