# #teachers-campaign Summary

## Overview
Curious Endeavor is developing a teacher recruitment campaign for the Spoken Institute, a new educational center in Israel founded by Daniel & Agnė Kremer. The campaign repositions teaching as a multidisciplinary, dynamic practice and targets polymaths aged 25–40 with the message: "You're already this person. We built a place that deserves you." The creative approach is a week-long illustrated storyboard featuring one teacher (always center-frame) in five distinct professional/personal contexts, with consistent visual style and accompanying Hebrew copy.

## Key Decisions & Outcomes
- **Concept shift:** Changed from a single-day marathon narrative to a week-long "Renaissance Teacher" arc to emphasize depth of practice, not workaholic exhaustion
- **Visual language locked:** Rough painted editorial style (black ink + cream ground + amber wash), gestural marks, full-body teacher always centered with the world orbiting around him
- **Campaign arc finalized:** 6-day structure spanning Sunday→Friday with beats: Intrigue (The List) → Mentor → Adult Teaching → Intimacy (Evening Learning) → The Reveal (4-scene quadrant) → Direct Address/Thesis
- **Storyboard platform:** Building frame-by-frame campaign in Google Slides deck (link below)
- **Character design locked:** Teacher reference image approved for consistency across all five illustrations

## Active/Open Items
- **Image generation:** Detailed re-briefs written for each of the 5 scenes; awaiting creation of actual illustrations matching the approved visual style
- **Hebrew copy refinement:** Short, sharp copy drafted for each day; may need final wordsmithing
- **Integration pending:** Full storyboard images + text to be produced and assembled in the slides deck

## Key Links & References
- **Campaign Brief & Canon:** [Google Doc](https://docs.google.com/document/d/1mXuVKwhKYwD6B_T7114Ntvd-u1Vf5pT4fplFykiJJag/edit?tab=t.0#heading=h.7sp274oxoo11)
- **Storyboard Deck:** [Google Slides](https://docs.google.com/presentation/d/1dMNGiMgjX7acC8f1o6vl1L7qiQSwP9GymNKBR-J0xFM/edit?slide=id.p#slide=id.p)
- **Approved Scene 1 Reference Image:** `work/internal-ce/operations/products/spoken-institute/spoken-scene1-painted-v2-arch.png`
- **Handover File:** HANDOVER.md (contains formatted brief and asset references)