# Summary: White Space April Social Campaign (#apr2)

## Overview
Curious Endeavor's design team (led by Assaf Dagan with bot assistance from Kitt) completed a full 6-image social media campaign for White Space, a hospitality design and FF&E company. The campaign, titled "Precision Meets Performance," showcases the brand's approach to material sourcing, factory fabrication, and installation quality through a curated visual narrative spanning material selection, manufacturing, installed details, and render-to-reality comparison.

## Key Decisions & Outcomes

- **Visual Style Locked**: Applied consistent White Space house style (85–100mm macro, 3400K warm light, desaturated analogue film, shallow DoF) across all deliverables
- **6 Final Images Delivered**:
  - 00: Full-room hero cover
  - 01: Stone slab material library
  - 02: Large-scale Chinese factory floor (active, with workers)
  - 03: Installed casegoods with integrated lighting in hotel room
  - 04: Millwork joinery & hardware detail (85–100mm macro)
  - 05: Split-screen render vs. installed (rectangular bedside table, walnut + brass)
- **Critical Feedback Applied**: Shifted from overly dark/intimate aesthetic to bright, credible working environments; replaced generated looks with photorealistic hotel rooms using real daylight
- **Logo Treatment**: White Space wordmark + geometric icon added to factory worker shirt (deferred to post-production for precision composite)
- **Object Continuity**: Final render-vs-installed comparison uses single consistent object (rectangular bedside stand) photographed as 3D isometric render and in-context hotel bedroom
- **Captions Written**: All 6 images have two-line overlay text (hook + payoff) in brand voice

## Active/Open Items

1. **Image 02 post-production**: Composite White Space logo onto worker's shirt in Photoshop/Figma (AI reproduction unreliable at small scale)
2. **Image 05 post-production**: Composite render (05a) and installed (05b) into clean vertical split-screen layout
3. **Jennifer Review**: Campaign awaiting creative director sign-off before final push to posting

## Key Links & References

- **Style Spec**: `work/active-projects/white-space/social-posts-march/style.json`
- **Related Work**: `brookfield-outdoor/` (deck logo-swap deliverables), `white-space-capability.html`, `white-space-peppermill.html`
- **Reference**: March "Luxury Is in the Details" campaign (same visual language, different subject matter)