# Cropster Proposal — Project Instructions

## What It Is
CE pitch/proposal for Cropster — the leading SaaS + IoT platform for specialty coffee. Post-Verdane acquisition (Oct 2024 majority stake) = growth mandate. CE angle: agency-grade output without agency overhead.

## Status
**WAITING** — Christina Jakob sends status summary by April 15. Then we build the proposal.

## Contact
- **Christina Jakob** — Head of Marketing at Cropster
- Warm intro via Lukas Richthammer
- Meeting happened Apr 1, 2026 (9:59 CEST). Went well.

## Key Facts from Meeting
- Product + pricing revamp coming in May — brand strategy needed NOW
- Target shift: moving to L/XL enterprise customers
- Pain: 150-slide product deck → needs segmented brand/marketing speech
- Q3/Q4: full brand strategy build + potential rebrand ← **the real prize**
- No immediate tone-of-voice work — bigger strategic play

## Live URLs
- **Pitch page:** curiousendeavor.com/cropster-pitch/
- **Tone of Voice demo:** curiousendeavor.com/cropster-pitch/tone-of-voice.html

## Files
```
public/cropster-pitch/
├── index.html                    # Main pitch page
├── tone-of-voice.html           # TOV demo page
├── (many generated images)       # Hero, audience, deliverable visuals
```

## Work Files
```
work/pitches/cropster/
├── cropster/brand-research.md    # Full brand research
├── brand-brief/phase1-research.md
├── meeting-notes/
├── brand-assets/
├── pilot-proposal.md
├── signal-room-prd.md
```

## Brand Research Summary
- **Tagline:** "We create software for better coffee"
- **Primary green:** #00a44d
- **Typography:** Montserrat
- **4 products:** Origin (farm), Roast (roasting), Cafe (shops), Commerce (sourcing)
- **Logo:** Two-tone green leaf mark (refreshed 2024, designed by Emily Jackson)

## Meeting Notes
- Google Doc: https://docs.google.com/document/d/1SM1tMtlWPgGV8uiHGy6rvIH7Wr_9tQgs37eM3Q_yBa0/edit

## Next Steps
1. Wait for Christina's Cropster status summary (due April 15)
2. Structure solution + pricing proposal
3. Schedule follow-up meeting

## Hero Headline
"Marketing that moves as fast as the coffee supply chain."

## Pitch Angle
Four Cropster products = four audiences CE handles simultaneously. CE is NOT an agency — AI system encoding decades of marketing judgment. Brand person is guide/director, not passenger.