The missing layer in Brandwatch's platform

Brandwatch has data and distribution. The gap between them — where insights become strategy and strategy becomes campaigns — is where clients get stuck.

Brandwatch today
Brandwatch
Data & Intelligence
  • Social listening
  • Sentiment analysis
  • Audience segments
  • Competitive benchmarks
  • Trend detection
✓ Complete
→
The gap
Strategy & Production
  • Positioning strategy
  • Campaign architecture
  • Creative assets
  • Multi-market adaptation
  • Execution playbooks
✗ Missing
→
Brandwatch
Publishing & Measurement
  • Social publishing
  • Ad management
  • Engagement tools
  • Performance tracking
  • ROI reporting
✓ Complete
With Curious Endeavor
Brandwatch
Data & Intelligence
  • Social listening
  • Sentiment analysis
  • Audience segments
  • Competitive benchmarks
  • Trend detection
✓ Complete
→
Curious Endeavor
Strategy & Production
  • Positioning strategy
  • Campaign architecture
  • Creative assets
  • Multi-market adaptation
  • Execution playbooks
✓ CE fills this
→
Brandwatch
Publishing & Measurement
  • Social publishing
  • Ad management
  • Engagement tools
  • Performance tracking
  • ROI reporting
✓ Complete
Today — the broken pipeline
Brandwatch
Data
Listen · Analyze · Segment
→
???
Strategy & Assets
Agency? Internal? Nobody?
→
Brandwatch
Publish
Schedule · Engage · Measure
Complete — with CE
Brandwatch
Data
Listen · Analyze · Segment
→
Curious Endeavor
Strategy & Assets
Strategy · Creative · Localize
→
Brandwatch
Publish
Schedule · Engage · Measure
The gap in the value chain
Data ✓
Strategy & Assets ✗
Distribution ✓

Have it

  • Social listening
  • Sentiment
  • Audience intel
  • Trends

Missing

  • Strategy briefs
  • Campaign design
  • Creative assets
  • Localization

Have it

  • Publish
  • Advertise
  • Engage
  • Measure
Complete with CE
Data ✓
CE ✓
Distribution ✓

Brandwatch

  • Social listening
  • Sentiment
  • Audience intel
  • Trends

Curious Endeavor

  • Strategy briefs
  • Campaign design
  • Creative assets
  • Localization

Brandwatch

  • Publish
  • Advertise
  • Engage
  • Measure