02 — Campaign Architecture

Dove DACH — Channel Blueprint

From strategy to execution. Primary message, channel-by-channel approach, audience-specific creative direction.

Primary Message
"Real beauty starts with real care — your sustainability story is your strongest competitive advantage in DACH."
Instagram
Ready

Visual Storytelling

Carousel: "The ingredient journey" — 5 slides, supply chain transparency
Reel: Behind-the-scenes sustainability, 15s vertical, authentic tone
Stories: Weekly Q&A with DACH sustainability lead
25–34 F Eco-conscious UGC-led
LinkedIn
Ready

Thought Leadership

Article: "Why DACH consumers pay 23% more for transparent supply chains"
Series: Weekly sustainability metrics + behind-the-brand storytelling
Company: Employee advocacy program with pre-written posts
30–50 M/F Decision makers B2B
Email
Draft

Personalized Nurture

Subject A: "The story behind every ingredient"
Subject B: "What 12,000 DACH women told us about beauty"
Sequence: 5-part drip — awareness → education → proof → offer → loyalty
Existing CRM High-intent Segmented
Display
Ready

Multi-Format Creative

Leaderboard: 728 × 90 — retargeting sequence
MPU: 300 × 250 — lookalike expansion
Mobile: 320 × 50 — geo-targeted DACH
Programmatic Lookalikes Retarget
4 channels mapped
12 creative assets specified
3 audience segments
1 unified message