Execution Playbook

Dove DACH — Q2 2026

Launch Weeks 1–4
Deploy hero creative across all channels
Mother-daughter campaign — DACH market
12 Assets Deployed via Publish
4.2% Engagement via Brandwatch
Instagram LinkedIn Email Display
Complete
Optimize Weeks 5–8
Test, measure, refine with Brandwatch data
A/B testing headlines + creative variants
Winner
+23%
CTR lift
Tested
6
Variants
Sentiment
+67%
Positive
3.1M Total Reach via Brandwatch
In Progress
Scale Weeks 9–12
Expand winning creative to new markets
Localize + deploy across regions
🇩🇪 🇬🇧 🇫🇷 🇧🇷
4 Markets Live via Publish
48 Total Assets Across Markets
Upcoming