Execution Playbook
Dove DACH — Q2 2026
Launch
Weeks 1–4
Deploy hero creative across all channels
Mother-daughter campaign — DACH market
12
Assets Deployed
via Publish
4.2%
Engagement
via Brandwatch
Instagram
LinkedIn
Email
Display
Complete
Optimize
Weeks 5–8
Test, measure, refine with Brandwatch data
A/B testing headlines + creative variants
Winner
+23%
CTR lift
Tested
6
Variants
Sentiment
+67%
Positive
3.1M
Total Reach
via Brandwatch
In Progress
Scale
Weeks 9–12
Expand winning creative to new markets
Localize + deploy across regions
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4
Markets Live
via Publish
48
Total Assets
Across Markets
Upcoming