Week 1
Instagram
Launch hero carousel — mother-daughter creative
Deployed
LinkedIn
Thought leadership post — sustainability data
Deployed
Email
Sequence 1 — awareness drip
Deployed
Week 2
Instagram Stories
Poll: "What does real beauty mean to you?"
Deployed
Display
Retargeting — IG engagers
Deployed
A/B Test
Headline variant: emotional vs rational
Complete
Week 3
Current
Instagram
UGC campaign — #EchteSchönheit submissions
In Progress
LinkedIn
Case study — supply chain transparency
Scheduled
Email
Sequence 2 — consideration nurture
Queued
Week 4
All Channels
Phase 1 performance review
Upcoming
Brandwatch
Sentiment analysis — campaign impact
Upcoming
Strategy
Optimize phase brief — based on Wk 1–3 data
Upcoming
Target Audiences
Eco-conscious mothers 25–40
2.4M reach
Gen-Z beauty enthusiasts
1.8M reach
Sustainability advocates
890K reach
A/B Tests Running
Variant A
"Echte Schönheit wird weitergegeben"
+23% CTR
Variant B
"Schönheit beginnt mit Mut"
Baseline
Variant A
Hero image — mother-daughter
Baseline
Variant B
Hero image — three generations
+18% Eng.
Key Metrics
4.2%
Engagement Rate
via Brandwatch
3.1M
Total Reach
via Brandwatch
+67%
Sentiment Score
via Brandwatch
28
Assets Deployed
via Publish