Multi-Market Localization

Dove — Real Beauty Campaign

Same creative direction, locally adapted. Each market uses regional Brandwatch data for copy, cultural context, and platform strategy.

DACH

@DoveDACH
Live
Echte Schönheit wird weitergegeben
Instagram Feed
Wahre Schönheit beginnt mit dem Mut, sie weiterzugeben.
#EchteSchönheit #DoveDACH #RealBeauty
IG LinkedIn Display Email
12Assets
+34%Sust. Index
4Channels

United Kingdom

@DoveUK
Review
Real beauty is passed down
Instagram Feed
True beauty starts with the courage to share it.
#RealBeauty #DoveUK #PassItOn
IG LinkedIn TikTok Email
9Assets
2.1xPrice Sens.
3Channels

France

@DoveFrance
Draft
La vraie beauté se transmet
Instagram Feed
La vraie beauté commence par le courage de la partager.
#VraieBeauté #DoveFrance #BeautéRéelle
IG LinkedIn YouTube Email
8Assets
45%Clean Beauty
3Channels

Brazil

@DoveBrasil
Draft
A beleza real é herdada
Instagram Feed
A verdadeira beleza começa com a coragem de compartilhá-la.
#BelezaReal #DoveBrasil #BelezaVerdadeira
IG LinkedIn TikTok WhatsApp
7Assets
68%Social First
3Channels