This Statement of Work ("SOW") made effective as of March 5, 2026, is entered into by and between Curious Endeavor LLC, ("Curious Endeavor") and eToro ("Company"). Unless otherwise specified, capitalized terms used in this SOW shall have the meanings defined in the Agreement.
Timeline & Investment Overview
Project Timeline
Total duration: 8–10 weeks from signed SOW and received deposit. All dates assume client feedback within 3 business days. Delays in client response extend phase duration day-for-day.
Logo system, color palette, typography, brand book, asset export
Phases 3–4 Digital Presence + Toolkit
Ongoing
Week 5+
Website (bilingual, full project), LinkedIn, pitch deck, one pager, collateral
€13,000 combined
Note: All timelines assume client feedback within 2 business days per agreed timelines. Delays in client response will extend phase duration day-for-day. Specific calendar dates will be confirmed upon contract execution.
Phase 1 · ~2 weeks
Discovery & Brand Strategy
Before a single pixel is touched, we do the thinking. This phase establishes the strategic foundation for everything that follows — who FFoodi is, what it stands for, who it's speaking to, and how it should show up in the world. We run structured sessions with Amir and Dagan, map the competitive landscape across food innovation and accelerator ecosystems, and translate the accelerator's mission into a sharp, ownable brand narrative.
Process
Time
Deliverables
Founder sessions — Amir Zaidman & Dagan Ashel
2 days
Stakeholder insights document
Review of IIA accelerator presentation + existing materials
A clear strategic foundation: we know exactly what FFoodi stands for, who it's speaking to, and what makes it different. This becomes the brief for everything in Phase 2 — no guessing, no revisions for strategic reasons.
Phase 2 · ~2.5 weeks
Brand Identity
With strategic foundations in place, we move into the creative heart of the transformation. This phase defines eToro's elevated brand identity: how it looks, feels, and sounds across all touchpoints. We explore multiple design directions, refine through structured critique, and deliver a complete brand system ready for implementation.
Clarifications:"Brand Design Lock" is the formal sign-off milestone where eToro approves the final creative direction — after this point, the chosen direction becomes the basis for all brand assets. "UI component foundations" refers to the core visual building blocks (buttons, cards, form elements, navigation patterns) styled to the new brand, delivered as design specifications for eToro's engineering team. "1 final design direction" means we present 2–3 options and eToro selects one to develop fully. The Brand Book includes: creative rationale, logo system, color palette, typography, tone of voice, photo language, brand architecture, and usage guidelines — a complete reference for consistent brand application across all channels.
Process
Time
Deliverables
2 visual direction explorations (moodboards + initial concepts)
3 days
Moodboards + initial concepts per direction
Founder alignment session — direction selection
1 day
Alignment on chosen direction → Brand Design Lock
Logo system + color palette + typography
4 days
Logo system (primary, secondary, icon mark), color palette, typography system (Hebrew + Latin)
Full export package (PNG, SVG, PDF), boilerplate copy variants
Phase 2 Total
~12 days
~2.5 working weeks. Complete brand book + asset package.
Result
A complete, production-ready brand identity. FFoodi has a visual system that communicates credibility, innovation, and deep roots in the food industry — ready to be applied across every channel and material in the phases ahead.
Phase 3 (Optional) · ~3-4 weeks
Implementation
Implementation bridges the gap between brand system and market presence. We ensure the new brand identity is actively deployed across all touchpoints. This phase also establishes three specialized AI + human content production studios.
Process
Deliverables
Sitemap and content architecture
Wireframes for key pages
UX and copy aligned to brand narrative
Full design in Figma
Development, QA, and go-live
LinkedIn company page setup and design
Personal banner design × 2 (Amir + Dagan)
Website — Full Project
Image website (~4–6 pages)
Bilingual: Hebrew primary, English toggle
Fully designed + written (HE + EN copy)
Developed and launched — live on domain
Mobile-responsive + contact CTA
LinkedIn
Company page setup (branded)
Profile banners × 2 (Amir + Dagan)
About section copy
Result
FFoodi is live. Any manufacturer, startup, or investor who searches finds a credible, well-designed home. The LinkedIn presence gives the founders a platform to post, connect, and build authority from day one.
Phase 4 · ~1.5 weeks
Marketing Toolkit
The final phase equips FFoodi's team with everything they need to go to market — to pitch clients, attend meetings, and make a professional impression at every interaction. All materials are built on the brand identity from Phase 2, ensuring full consistency across every touchpoint.
FFoodi's team walks into every meeting equipped. The pitch deck opens doors. The One Pager leaves something behind. Every interaction — from an email to a business card — signals a serious, professional operation.
Your Investment & Payment Terms
Brand Transformation (Phases 1-2)
€25,000
Complete rebrand including discovery, strategy, brand book, and design system.
Implementation Support (Phases 3-4) · Optional
€25,000
Accompanying the internal team through implementation and scale phases. Duration and scope to be discussed.
Payment Terms: Invoices are due within 30 days of receipt (net 30). Payment is milestone-based:
• 50% upon signing ($30,000) — covers Phase 1 (Discovery + Tech Setup) and initiation of Phase 2. This upfront payment secures resource allocation and enables immediate project kickoff.
Termination Clause: If Company elects not to proceed after Phase 1 as outlined in the Termination for Convenience section, no further payments will be due.
• 50% upon delivery of brand book ($30,000) — due upon completion and delivery of the Phase 2 brand book and design system, subject to eToro's written approval .