This Statement of Work ("SOW") made effective as of March 2026, is entered into by and between Curious Endeavor LLC, ("Curious Endeavor") and FFoodi Ltd. ("Company"). Unless otherwise specified, capitalized terms used in this SOW shall have the meanings defined in the Agreement. If Company desires that Curious Endeavor perform services not specifically described in this SOW, the parties shall enter into a separate SOW specifying additional compensation. Company is not entitled to any Intellectual Property ("IP") created until the full project fee has been paid.
Our Work
Selected Projects
A selection of recent brand and strategy work by Curious Endeavor.
Timeline & Investment Overview
Project Timeline
Total duration: 8–10 weeks from signed SOW and received deposit. All dates assume client feedback within 3 business days. Delays in client response extend phase timelines day-for-day.
Logo system, color palette, typography, brand book, asset export
€8,000
Phase 3 Digital Presence
~2.5 weeks
Weeks 6–8
Website (bilingual, full project), LinkedIn company page + founder banners
€9,000
Phase 4 Marketing Toolkit
~1.5 weeks
Weeks 9–10
Pitch deck, one pager, business cards, email signatures, letterhead
€4,000
Total
€25,000
Note: A Brand Design Lock is put in place upon founder approval — after this point, the chosen direction becomes the foundation for all brand assets. 1 round of revisions is included.
Process
Time
Deliverables
Founder sessions — Amir Zaidman & Dagan Ashel
2 days
Stakeholder insights document
Review of IIA accelerator presentation + existing materials
A clear strategic foundation: we know exactly what FFoodi stands for, who it's speaking to, and what makes it different. This becomes the brief for everything in Phase 2 — no guessing, no revisions for strategic reasons.
Phase 2 · ~2.5 weeks
Brand Identity
With strategic foundations in place, we move into the creative heart of the transformation. This phase defines FFoodi's elevated brand identity: how it looks, feels, and sounds across all touchpoints. We explore multiple design directions, refine through structured critique, and deliver a complete brand system ready for implementation.
Clarifications:"Brand Design Lock" is the formal sign-off milestone where FFoodi approves the final creative direction — after this point, the chosen direction becomes the basis for all brand assets. "UI component foundations" refers to the core visual building blocks (buttons, cards, form elements, navigation patterns) styled to the new brand, delivered as design specifications for FFoodi's engineering team. "1 final design direction" means we present 2–3 options and FFoodi selects one to develop fully. The Brand Book includes: creative rationale, logo system, color palette, typography, tone of voice, photo language, brand architecture, and usage guidelines — a complete reference for consistent brand application across all channels.
Process
Time
Deliverables
2 visual direction explorations (moodboards + initial concepts)
3 days
Moodboards + initial concepts per direction
Founder alignment — direction selection + Brand Design Lock
1 day
Alignment on chosen direction
Logo system + color palette + typography
4 days
Logo system (primary, secondary, icon mark), color palette, typography system (Hebrew + Latin)
Full export (PNG, SVG, PDF), boilerplate copy variants
Phase 2 Total
~12 days
~2.5 working weeks. Complete brand book + asset package.
Result
A complete, production-ready brand identity. FFoodi has a visual system that communicates credibility, innovation, and deep roots in the food industry — ready to be applied across every channel in the phases ahead.
Phase 3 · ~3 weeks
Digital Presence
Implementation bridges the gap between brand system and market presence. We ensure the new brand identity is actively deployed across all touchpoints. This phase also establishes three specialized AI + human content production studios.
Process
Deliverables
Sitemap and content architecture
Wireframes for key pages
UX and copy aligned to brand narrative
Full design in Figma
Development, QA, and go-live
LinkedIn company page setup and design
Personal banner design × 2 (Amir + Dagan)
Website — Full Project
Image website (~4–6 pages)
Bilingual: Hebrew primary, English toggle
Fully designed + written (HE + EN copy)
Developed and launched — live on domain
Mobile-responsive + contact CTA
LinkedIn
Company page setup (branded)
Profile banners × 2 (Amir + Dagan)
About section copy
Result
FFoodi is live. Any manufacturer, startup, or investor who searches finds a credible, well-designed home. The LinkedIn presence gives the founders a platform to post, connect, and build authority from day one.
Phase 4 · ~1.5 weeks
Marketing Toolkit
The final phase equips FFoodi's team with everything they need to go to market — to pitch clients, attend meetings, and make a professional impression at every interaction. All materials are built on the brand identity from Phase 2.
FFoodi's team walks into every meeting equipped. The pitch deck opens doors. The One Pager leaves something behind. Every interaction — from an email to a business card — signals a serious, professional operation.
Your Investment & Payment Terms
Full Project — All 4 Phases
€25,000
Complete brand identity, website, LinkedIn setup, and marketing toolkit. 8–10 weeks from signed SOW.