# FFoodi - SOW Notes

## Client
- **Amir Zaidman** — CEO, FFoodi accelerator
- **Dagan Ashel** — Co-founder
- Partners: FoodLab, EY
- Backed by Israel Innovation Authority (MOFET accelerator)

## Company
- FFoodi = external innovation manager for Israeli food manufacturers
- Mission: bridge gap between foodtech startups and traditional food factories
- Vision: Israeli food innovation on shelves worldwide
- ~3,300 food manufacturers in Israel; 300 foodtech companies — they connect them
- Est. 45 ideation projects, 25 feasibility studies, 15 product development projects in first 3 years

## Project: Mini Branding + Digital Infrastructure

### Branding
- Brand narrative + key marketing messages (aligned to accelerator vision)
- Visual identity: colors, fonts, image bank (initial), icons

### Digital Presence
- Image website (full — design + copy + dev + launch included)
- Bilingual: Hebrew primary, English button on homepage
- LinkedIn company page setup + contact option
- Personal LinkedIn banners for Dagan + Amir

### Marketing Tools
- Pitch deck skeleton for client presentations
- Designed One Pager

### Collateral
- Business cards (x2 people)
- Digital email signature
- Letterhead

## Notes
- Amir asked about portfolio — need to point him to CE site/case studies
- Previous contact ~2.5 months ago about slides
- Language note: Hebrew-speaking client, email in Hebrew