# Fibo – Logistics Deck Brief

**Date:** 2026-03-24
**Meeting:** Tomorrow (client presentation)
**Working folder:** `work/pitches/fibo/logistics-deck/`

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## Use Case

FiBo MFC stickers placed on packages → auto-detected, located, and routed at every checkpoint. No scan guns, no barcodes, no human action. The package knows where it is. Always.

## Technology (source docs)

- **FiBo (Field-Based Operations):** Proprietary MFC (Medium Field Communication) protocol
- **Range:** Up to 50cm from any side, passive
- **Action required from user:** Zero
- **Works offline:** Yes — no internet, no mobile device dependency
- **Hardware:** Antennas at checkpoints + local server + open API
- **Encryption:** System-level
- **Integration:** Open API, fits existing WMS/ERP systems

## Deck Structure (12 slides)

| # | Slide | Core Message |
|---|-------|-------------|
| 1 | **Cover** | "Your packages know where they are. Always." |
| 2 | **Problem** | Logistics runs on manual scans. Every missed scan = a blind spot. Lost packages, wrong routes, liability, cost. |
| 3 | **Market** | $500B+ global logistics. 1–3% packages lost/delayed annually. Last-mile is most expensive, least visible. |
| 4 | **Solution** | FiBo sticker on every package. Passive MFC. Auto-detected at every checkpoint — no action required. |
| 5 | **How it works** | Antenna at checkpoint → detects FiBo tag within 50cm → logs event with timestamp + location → pushes to dashboard via API. No scan guns. No human action. |
| 6 | **What you see** | Real-time dashboard: every package, every location, full route history. Anomaly alerts. WMS/ERP integration. |
| 7 | **vs. Alternatives** | vs. barcode: passive, no error. vs. GPS: no battery in tag, cheaper. vs. RFID portals: no gates needed, 50cm range works in motion. |
| 8 | **Use cases** | Warehouse in/out → loading dock → truck → distribution center → last-mile delivery. High-value / fragile / cold-chain. Returns processing. |
| 9 | **Proof** | Dan bus company pilot. IDF operational deployment. FiBo field tests. |
| 10 | **Business model** | Per-tag SaaS + antenna hardware lease. Volume scales, pricing stays predictable. No per-scan fees. |
| 11 | **Team** | Aor Marcus (CEO, 8200/Mamram) + Niv Beybizt (CTO, Unit 108). Built for operational environments. |
| 12 | **Next step** | Pilot: X antennas, Y checkpoints, 90 days. Here's what we'll prove together. |

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## Visual Direction

The investor deck is text-forward / data-heavy. This deck needs a **visual identity** for logistics:

### Required visuals:
1. **Package journey diagram** — warehouse → truck → distribution → customer, with FiBo antenna detection points
2. **50cm field radius diagram** — showing passive detection zone around an antenna
3. **Dashboard mockup** — minimal, showing package list + location + status
4. **Comparison table** — FiBo vs barcode vs GPS vs RFID portal

### Aesthetic:
- Industrial / operational — not startup-cute
- Dark or neutral palette suggested (logistics, precision, reliability)
- Technical clarity over marketing fluff
- Clean diagrams, not illustrations

### Typography suggestion:
- IBM Plex Mono or similar technical font
- Strong hierarchy: slide title (44pt) → section (28pt) → body (18pt)

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## Pricing Reference (from source doc)

| Component | Cost |
|-----------|------|
| FiBo System setup + year 1 license | ₪300K + ₪500K/yr |
| Antenna rental per year | ₪2,500/yr |
| Antenna installation (one-time) | ₪1,000 |
| Tag printer rental | ₪10,000/yr |

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## Source Material
- Investor deck: https://docs.google.com/presentation/d/1nDUfpeIBHDGiULNtPOk24pDl2WMhggTp/
- Product doc 1: https://docs.google.com/document/d/1JyxaCFas-MEXaT4-nzKcGdM3S82-1mma0b-6RRUwCAk/
- Product doc 2: https://docs.google.com/document/d/1assfgmL-9Ts6QbeMvqQ6Ne88swK9qJKcdR7MDNz6JT8/

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## Status
- [x] Brief written
- [ ] Visual direction confirmed by Assaf
- [ ] Deck structure approved
- [ ] Build (HTML deck or Google Slides)
- [ ] Review