# ORT R&D Teacher — Campaign Image Brief
*Updated: 2026-03-29*

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## Campaign Concept
A cinematic day-in-the-life of a teacher at ORT R&D. 9 scenes, one protagonist, one consistent world. The teacher is multi-faceted: researcher, mentor, coach, parent, human. The campaign line: *"A place for curious, multi-faceted people."*

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## The Protagonist

| Attribute | Value |
|-----------|-------|
| Age | Late 30s |
| Skin | Fair, light-medium |
| Eyes | Dark brown, calm, intelligent |
| Hair | Wavy, auburn-reddish brown, medium length, slightly pushed back |
| Beard | Light reddish-auburn/ginger, short, neat, trimmed |
| Build | Lean, average height |
| Expression | Calm, present, slight natural ease |

**Character prompt:**
> "A man, late 30s, fair skin, light reddish-auburn ginger beard (short, neat, trimmed), wavy auburn-reddish brown hair (medium length, natural, slightly pushed back), dark eyes"

**Locked reference image:** `2026-03-29-ort-character-ref-v2.png`

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## Wardrobe (LOCKED — same across ALL scenes)
- **Shirt:** Cream / off-white linen button-down, collar open, sleeves rolled to mid-forearm
- **Trousers:** Slim-fit khaki chino (comes out olive-gray naturally — don't fight it)
- **Shoes:** Brown leather Chelsea boots
- **Accessories:** None

**Wardrobe prompt:**
> "wearing a cream linen button-down shirt (collar open, sleeves rolled), slim khaki chino trousers, brown leather Chelsea boots, no accessories"

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## Visual Style

**Mode:** Photorealistic. Always photorealistic. Never illustrative, never sketch-like.
⚠️ **Rule:** Never feed storyboard sketches as image references — they contaminate the style toward illustration. Storyboards are for composition description only (text prompt). Character ref photo only as image input.

**Camera:** ARRI Alexa, anamorphic lens (32–50mm)
**Aspect ratio:** 16:9
**Depth of field:** Shallow — sharp subject, bokeh background (f/1.8–2.8)
**Composition:** Composed and still. Rule of thirds. Never dead center.
**Reference directors:** Roger Deakins, Denis Villeneuve, Alfonso Cuarón

### Color Grade
| Zone | Color |
|------|-------|
| Shadows | Deep navy blue / blue-black |
| Midtones | Warm neutral, slight amber push |
| Highlights | Warm amber / golden |
| Skin tones | Warm amber, rich and natural |
| Saturation | Moderate — rich but controlled |

**Signature contrast:** Warm amber light source vs. deep blue-navy darkness

**Atmosphere:** Always present — dust motes, steam, breath in cool air, soft haze.

**Style prompt suffix:**
> "Photorealistic, cinematic 16:9, ARRI Alexa, anamorphic lens, Deakins lighting, shallow depth of field, warm amber / deep navy color grade, high detail skin and fabric texture."

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## The Building (ORT R&D Campus)
**Reference image:** `ort-building-ref.png`

- Low-rise, 2–3 floors, **horizontal massing** — NOT tall
- **Flat overhanging concrete roof slabs**, cantilevered, bold
- **Warm sand/limestone-colored concrete** — NOT grey
- Large glass curtain walls in rectangular grids, windows glowing warm amber at dusk
- **Cypress trees** integrated into the architecture
- **Mediterranean scrubland** at ground level (low native vegetation)
- Rolling hills in background
- Serious architectural presence — Brutalist modernist, Israeli/Mediterranean institutional

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## Prompt Discipline
1. **Always describe before generating** — get approval first
2. **Storyboard → composition (text only)**, **JSON → style/lighting/grade**
3. **Character ref only** as image input — no previous generated images, no sketches
4. **People must be:** content, engaged, warm — NOT intense, NOT angry, NOT confrontational
5. **Teacher pose:** break the symmetric "arms open" default — always asymmetric, shifted weight, one gesture arm
6. **Teacher in group shots:** candid — eyes away from camera, mid-thought, never posed or heroic
7. **Lighting balance:** warm amber IS the grade, not the ambient — don't bake everything orange. Bright scenes stay bright, grade sits on top.

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## Scenes

| # | Title | Time | Status | File |
|---|-------|------|--------|------|
| 1 | Opening: The Place | — | ⏳ Pending | — |
| 2 | The List | — | ⏳ Pending | — |
| 3 | Teaching | Mon 10:00 | ✅ Locked | `2026-03-29-ort-scene03-teaching-v6.png` |
| 4 | Mentoring | Tue 13:00 | ⏳ In progress | — |
| 5 | Research | Wed 16:00 | ✅ Approved | `2026-03-29-ort-scene05-research-v1.png` |
| 6 | Coaching / Family Involvement | Thu 10:30 | 🔄 Iterating | — |
| 7 | End of Week / Walking Shot | Thu 17:30 | 🔄 Iterating (v11) | `2026-03-29-ort-scene-walking-dusk-v11.png` |
| 8 | Staying Curious | Thu 20:30 | ⏳ Pending | — |
| 9 | Closing | — | ⏳ Pending | — |

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## Scene Notes

### Scene 3 — Teaching (✅ Locked)
- Straight-on wide shot, eye level
- Back-turned student foreground writing on glass whiteboard
- Teacher center, NOT facing camera, 3/4 angle
- Two students standing debating mid-ground right
- Two seated students background right on steps
- Warm amber skylight, modernist lecture hall

### Scene 5 — Research (✅ Approved)
- Round white table = equality, no head
- Teacher is the calmest person in the room — relaxed, arm over chair, lab coat on chair back
- Molecular model on table
- 5 researchers, one standing presenting
- Golden afternoon light through glass doors, autumn trees outside

### Scene 6 — Family Involvement (🔄)
- Informal atrium seating area, bright diffused daylight, large windows
- Flat low wooden bench seating (NOT tiered)
- Teacher LEFT, body turned, hands open, listening
- FAMILY RIGHT: father (42–45, grey temples), mother (40–43, professional), teenage son (16–17, NOT a child)
- Low table: 3 coffee cups, open notebook
- Color grade: subtle amber on skin, NOT orange-baked

### Scene 7 — End of Week Walking Shot (🔄)
- Wide establishing shot, upper third dusk sky
- 5 people walking toward camera, loose group
- LEFT TWO: students in quiet conversation with each other
- RIGHT THREE: teacher (candid, eyes away from camera, mid-thought) + female colleague/PA (professional, notebook) + student
- Long shadows forward, dusk golden-amber light
- **Building:** use `ort-building-ref.png` — warm sand concrete, flat roof slabs, cypress trees, horizontal massing
- Closer angle to building — it should fill more of the background