{ "campaign": { "title": "The R&D Teacher", "client": "ORT Israel", "type": "Recruitment campaign", "concept": "We follow a single teacher through different moments of their week. The world changes \u2014 they remain constant.", "tagline_system": "A place where ___", "closing_line": "You're already this person. We built a place that deserves you." }, "visual_style": { "mode": "photorealistic", "reference_directors": [ "Roger Deakins", "Denis Villeneuve", "Alfonso Cuar\u00f3n" ], "camera": "ARRI Alexa", "lens": "Anamorphic, 32-50mm", "aspect_ratio": "16:9", "depth_of_field": "Shallow \u2014 sharp subject, bokeh background (f/1.8\u20132.8)", "composition": "Composed and still. Locked frames. Subject placed in rule-of-thirds. Never dead center.", "color_grade": { "shadows": "Deep navy blue / blue-black", "midtones": "Warm neutral, slight amber push", "highlights": "Warm amber / golden", "skin_tones": "Warm amber, rich and natural", "signature_contrast": "Warm amber light source vs deep blue-navy darkness", "saturation": "Moderate \u2014 not desaturated, not vivid. Rich but controlled." }, "atmosphere": "Always present: dust motes in light, steam from coffee, breath in cool air, soft haze \u2014 whichever fits the scene.", "prompt_suffix": "Photorealistic, cinematic 16:9, ARRI Alexa, anamorphic lens, Deakins lighting, shallow depth of field, warm amber / deep navy color grade, high detail skin and fabric texture." }, "protagonist": { "id": "the_teacher", "reference_image": "work/pitches/ort-rnd-teacher/2026-03-29-ort-character-ref-v2.png", "age": "late 30s", "ethnicity": "European / lighter Mediterranean", "skin_tone": "fair, light-medium", "eyes": "dark brown, intelligent, calm", "hair": "auburn-reddish brown, wavy, medium length, natural \u2014 NOT dark brown", "beard": "light reddish-auburn / ginger beard, short, neat, well-trimmed", "expression_default": "calm, intelligent, present \u2014 slight natural ease", "build": "lean, average height", "character_prompt": "A man, late 30s, fair skin, light reddish-auburn ginger beard (short, neat, trimmed), wavy auburn-reddish brown hair (medium length, natural, slightly pushed back), dark eyes", "reference_source": "Extracted from reading scene (2026-03-29-ort-reading-photorealistic.png)" }, "wardrobe": { "locked": true, "note": "Same outfit across ALL scenes. Visual consistency is the anchor. The world changes \u2014 he doesn't.", "shirt": "Cream / off-white linen button-down shirt, collar open, no tie, sleeves slightly rolled to mid-forearm", "trousers": "Slim-fit khaki chino trousers, taupe / warm sand tone", "shoes": "Brown leather Chelsea boots", "accessories": "None", "wardrobe_prompt": "wearing a cream linen button-down shirt (collar open, sleeves rolled), slim khaki chino trousers, brown leather Chelsea boots, no accessories" }, "lighting_grammar": { "rule": "Every scene has ONE motivated primary light source. The warm-amber vs deep-navy contrast is the campaign's visual signature.", "sources_by_time": { "morning": "Overhead skylight \u2014 cool, clean, diffused. Slight warm bounce off concrete walls.", "midday": "Directional window sidelight \u2014 warm lateral, one side of face in shadow.", "afternoon": "Golden afternoon light through glass \u2014 amber wash, long shadows.", "magic_hour": "Deep amber window glow \u2014 saturated gold, soft fill from opposite side.", "night": "Single warm reading lamp \u2014 tight amber pool against deep navy blue darkness." } }, "scenes": [ { "id": "opening", "slide": 3, "title": "Opening: The Place", "line": "We Built a Place", "description": "Establishing shot \u2014 the ORT institute exterior", "time_of_day": "golden hour", "protagonist_present": false, "location": "Exterior \u2014 modernist Middle Eastern institutional building, flat roofs, concrete, cypress trees, arid landscape", "lighting": "Low raking golden hour sun from the right, long shadows across the facade, deep blue sky above", "composition": "Wide establishing shot, low angle, building monumental, sky dramatic", "atmosphere": "Heat haze, dust in the light", "mood": "Austere, aspirational, intellectual", "prompt": "Cinematic establishing shot of a modernist Middle Eastern university building at golden hour. Flat-roof concrete architecture, large glass windows, cypress trees, arid Mediterranean landscape. Low raking golden sunlight from the right casting long shadows across the facade. Deep blue sky. Wide angle, low camera position, building feels monumental. Heat haze visible. No people. Photorealistic, cinematic 16:9, ARRI Alexa, Deakins lighting, warm amber / deep navy color grade." }, { "id": "the_list", "slide": 4, "title": "The List", "line": "A place for curious, multi-faceted people", "description": "The teacher's mind revealed \u2014 standing in front of a wall of ideas", "time_of_day": "morning", "protagonist_present": true, "location": "Interior atrium \u2014 double-height space, concrete, overhead skylight, whiteboard or large wall covered in handwritten concepts", "lighting": "Morning skylight from above \u2014 cool, clean, diffused. Warm bounce off concrete walls.", "composition": "Medium-wide. Protagonist back to camera or three-quarter, facing the wall. Wall of ideas occupies half the frame.", "atmosphere": "Dust motes in the skylight beam", "mood": "Contemplative, ambitious, a mind at scale", "shot_notes": "Classic Spielberg/Nolan device \u2014 back to camera, we project ourselves onto him", "prompt": "Cinematic interior. A man, late 30s, fair skin, light reddish-auburn ginger beard (short, neat, trimmed), wavy auburn-reddish brown hair (medium length, natural), wearing a cream linen button-down shirt (sleeves rolled), slim khaki chino trousers, brown leather Chelsea boots \u2014 standing back to camera, reaching toward a large concrete wall covered in handwritten physics and philosophy concepts (quantum mechanics, philosophy, mathematics). Double-height modernist atrium, exposed concrete beams, overhead skylight pouring cool morning light with dust motes. Medium-wide shot, composed, subject right-of-center. Photorealistic, cinematic 16:9, ARRI Alexa, warm amber / deep navy color grade, shallow depth of field." }, { "id": "teaching", "slide": 5, "title": "Monday 10:00 \u2014 Teaching", "line": "A place where teaching is connection, not formula", "description": "The teacher with high school students, active discussion", "time_of_day": "mid-morning", "protagonist_present": true, "location": "Interior lecture hall / seminar room \u2014 high ceiling, skylights, whiteboard with equations, tiered concrete seating", "lighting": "Overhead skylight \u2014 warm amber light from above, cool fill. Whiteboard has its own cooler light. Two-source tension.", "composition": "Medium shot. Protagonist center-left, arms open in explanation. Students in soft foreground/background bokeh.", "atmosphere": "Chalk dust, warm overhead light", "mood": "Electric, collaborative, alive", "prompt": "Cinematic interior. A man, late 30s, fair skin, light reddish-auburn ginger beard (short, neat, trimmed), wavy auburn-reddish brown hair (medium length, natural), wearing a cream linen button-down shirt (sleeves rolled), slim khaki chino trousers, brown leather Chelsea boots \u2014 standing center frame, arms open in an expressive explanatory gesture, teaching a small group of high school students in a modernist lecture hall. High concrete ceiling with skylights, whiteboard covered in physics equations behind him. Students visible in soft bokeh foreground and background. Warm overhead amber light, cool fill from whiteboard side. Medium shot, composed. Photorealistic, cinematic 16:9, ARRI Alexa, warm amber / deep navy color grade, shallow depth of field." }, { "id": "mentoring", "slide": 6, "title": "Tuesday 13:00 \u2014 Mentoring", "line": "A place for teachers who are also mentors", "description": "One-on-one with a young student \u2014 intimate terrace conversation", "time_of_day": "early afternoon", "protagonist_present": true, "location": "Outdoor covered terrace \u2014 modernist concrete canopy, open landscape view, low table, two coffee cups", "lighting": "Directional sidelight from right \u2014 warm lateral, one side of his face in partial shadow. Mediterranean afternoon warmth.", "composition": "Classic two-shot, medium-wide. Protagonist left, student right, coffee and open book between them on a low table.", "atmosphere": "Warm air, distant hills, open sky", "mood": "Intimate, reflective, trust", "prompt": "Cinematic exterior. A man, late 30s, fair skin, light reddish-auburn ginger beard (short, neat, trimmed), wavy auburn-reddish brown hair (medium length, natural), wearing a cream linen button-down shirt (sleeves rolled), slim khaki chino trousers, brown leather Chelsea boots \u2014 seated on a concrete bench on a modernist outdoor terrace, in conversation with a young student opposite him. Low concrete table between them with two coffee cups and an open notebook. Covered canopy above, open Mediterranean landscape behind with rolling hills and cypress trees. Warm directional afternoon sidelight. Two-shot, medium-wide, composed. Photorealistic, cinematic 16:9, ARRI Alexa, warm amber color grade, shallow depth of field on the background landscape." }, { "id": "research", "slide": 7, "title": "Wednesday 16:00 \u2014 Research", "line": "A place where teachers can keep exploring", "description": "Alone in a research lab \u2014 active thinking, surrounded by instruments and data", "time_of_day": "late afternoon", "protagonist_present": true, "location": "Interior research lab \u2014 clean, modern, scientific instruments, screens with data, whiteboards with equations", "lighting": "MOST DRAMATIC: cool blue-teal glow from screens/instruments vs single warm amber key light from a desk lamp. Strong warm-cool dual-source tension.", "composition": "Medium shot. Protagonist at a lab bench or standing before a whiteboard, partially lit by screen glow, warm key on one side.", "atmosphere": "Blue screen glow on one side of his face, amber lamp on the other", "mood": "Focused, exploratory, quietly electric", "prompt": "Cinematic interior. A man, late 30s, fair skin, light reddish-auburn ginger beard (short, neat, trimmed), wavy auburn-reddish brown hair (medium length, natural), wearing a cream linen button-down shirt (sleeves rolled), slim khaki chino trousers, brown leather Chelsea boots \u2014 standing in a modern research laboratory at late afternoon, studying data on a glowing screen. Strong dual lighting: cool blue-teal from the screen illuminating half his face, warm amber from a desk lamp on the other side. Scientific instruments and whiteboards with equations in the background. Medium shot, composed, rule-of-thirds. Photorealistic, cinematic 16:9, ARRI Alexa, blue-teal vs warm amber color contrast, shallow depth of field." }, { "id": "coaching", "slide": 8, "title": "Thursday 10:30 \u2014 Coaching", "line": "A place where working is teaching is working", "description": "With young entrepreneurs in a startup-style space \u2014 active, energetic", "time_of_day": "morning", "protagonist_present": true, "location": "Interior modern meeting space / startup workspace \u2014 glass walls, whiteboards, post-its, natural light", "lighting": "Indirect daylight through large glass walls \u2014 clean, warm neutral. Morning quality.", "composition": "Medium shot. Protagonist leaning forward at a standing table with young entrepreneurs around him, pointing at something on a whiteboard or table.", "atmosphere": "Energy, movement, coffee cups on the table", "mood": "Active, generative, entrepreneurial", "prompt": "Cinematic interior. A man, late 30s, fair skin, light reddish-auburn ginger beard (short, neat, trimmed), wavy auburn-reddish brown hair (medium length, natural), wearing a cream linen button-down shirt (sleeves rolled), slim khaki chino trousers, brown leather Chelsea boots \u2014 leaning forward at a standing table in a modern startup workspace, pointing at a whiteboard covered in diagrams and post-its, coaching two young entrepreneurs. Large glass walls, natural morning light flooding in. Coffee cups on the table. Medium shot, protagonist slightly left-of-center, young people in soft bokeh. Composed. Photorealistic, cinematic 16:9, ARRI Alexa, warm natural light color grade, shallow depth of field." }, { "id": "family", "slide": 9, "title": "Thursday 17:30 \u2014 Family", "line": "A place where family stays in the conversation", "description": "At home \u2014 warm, present, not escaping work but integrating life", "time_of_day": "magic hour", "protagonist_present": true, "location": "Interior home \u2014 warm domestic space, large window with magic hour light, kitchen or living area", "lighting": "Deep amber magic hour light through a large window. Warm golden wash across the room. Softest and most personal lighting of all scenes.", "composition": "Medium shot. Protagonist at a kitchen counter or table, child nearby, warm light flooding from the window behind them. Not posed \u2014 caught in a moment.", "atmosphere": "Golden light, warmth, the end of the day", "mood": "Warm, grounded, whole", "prompt": "Cinematic interior. A man, late 30s, fair skin, light reddish-auburn ginger beard (short, neat, trimmed), wavy auburn-reddish brown hair (medium length, natural), wearing a cream linen button-down shirt (sleeves rolled), slim khaki chino trousers, brown leather Chelsea boots \u2014 at home in a warm domestic kitchen or living space, a young child nearby, both lit by deep amber magic hour light flooding through a large window behind them. Not posed \u2014 a candid moment of presence. Warm golden light wraps everything. Medium shot, composed, window light as the hero source. Photorealistic, cinematic 16:9, ARRI Alexa, deep amber / warm gold color grade, shallow depth of field on background." }, { "id": "staying_curious", "slide": 10, "title": "Thursday 20:30 \u2014 Staying Curious", "line": "A place where learning continues after hours", "description": "Alone, reading \u2014 the signature scene. Warm lamp, dark architectural space, night.", "time_of_day": "night", "protagonist_present": true, "location": "Interior \u2014 modernist reading nook or loft space with exposed beams and angled skylights showing night sky", "lighting": "SIGNATURE SCENE: Single warm reading lamp \u2014 tight amber pool of light. Deep navy blue darkness in the architecture and skylights above. The campaign's defining visual.", "composition": "Medium shot. Figure placed right-of-center. Legs crossed, book in hand. The warm light is small and focused \u2014 he exists in a pocket of warmth inside the dark building.", "atmosphere": "Dust motes in lamplight, absolute quiet", "mood": "Contemplative, solitary, beautifully alive", "prompt": "Cinematic interior at night. A man, late 30s, fair skin, light reddish-auburn ginger beard (short, neat, trimmed), wavy auburn-reddish brown hair (medium length, natural), wearing a cream linen button-down shirt (sleeves rolled), slim khaki chino trousers, brown leather Chelsea boots \u2014 sitting alone reading a book under a single warm reading lamp in a dramatic modernist architectural space. Exposed concrete beams, angled skylights revealing deep navy blue night sky above. Strong warm-cool contrast: amber lamp glow wraps him in warmth, deep navy blue-black fills the architectural shadows. Dust motes visible in the lamplight. Medium shot, figure right-of-center, composed, still. Photorealistic, cinematic 16:9, ARRI Alexa, warm amber vs deep navy color grade, shallow depth of field." }, { "id": "closing", "slide": 11, "title": "Closing \u2014 You Are This Person", "line": "You're already this person. We built a place that deserves you.", "description": "Close on the face. Direct. Human. The campaign addresses the viewer.", "time_of_day": "any \u2014 timeless", "protagonist_present": true, "location": "Neutral \u2014 warm architectural context, out of focus", "lighting": "Soft, close, warm. Natural frontal light. This is the most intimate shot of the campaign.", "composition": "Close-up or medium close-up. Face fills most of the frame. Eyes to camera or slightly off. Not aggressive \u2014 inviting.", "atmosphere": "Quiet, direct, present", "mood": "Direct, warm, this is for you", "prompt": "Cinematic close-up portrait. A man, late 30s, Middle Eastern / Mediterranean appearance, warm olive-tan skin, dark brown eyes looking directly at camera, light auburn trimmed beard, wavy dark brown hair \u2014 wearing a cream linen button-down shirt (collar open). Soft, warm natural frontal lighting. Slight depth of field blur on background (warm architectural space, out of focus). His expression: calm, direct, quietly inviting \u2014 this is a face that has earned your trust. Close-up, face fills the frame. Photorealistic, cinematic 16:9, ARRI Alexa, warm amber skin tones, rich shadow detail, high detail on eyes and beard." } ], "generation_settings": { "model": "gemini-3.1-flash-image-preview", "resolution": "2K", "aspect_ratio": "16:9", "api_key_env": "GEMINI_API_KEY", "output_dir": "work/pitches/ort-rnd-teacher/scenes/", "filename_pattern": "2026-03-29-ort-{scene_id}.png" } }