# Citations Verification Report: CE Pitch Page Market Figures
*Research conducted March 12, 2026*

## 1. **$444B** — "Global Agency Market"

**CURRENT CLAIM:** (IBISWorld, 2025)

**VERIFICATION:** ✅ **CONFIRMED**
- **Accurate figure:** $444.7 billion (2025)
- **Source verified:** IBISWorld Global Advertising Agencies Market Report, July 2025
- **Additional context:** Represents 3.8% CAGR (2020-2025), projected to reach $529.0 billion by 2030

**RECOMMENDED CITATION:** 
> (IBISWorld Global Advertising Agencies Market Report, 2025)

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## 2. **$8–12B** — "Startup Segment Largely Underserved"

**CURRENT CLAIM:** (CE Estimate, 2026)

**VERIFICATION:** ⚠️ **SUPPORTABLE ESTIMATE**
- **No exact source found** for this specific range
- **Supporting data:**
  - North American creative services market: $6B (2024) → $10B (2035)
  - SMEs contribute ~32% to global creative services market ($14.4-25B globally)
  - This suggests SME segment is ~$4.6-8B globally, supporting the estimate

**RECOMMENDED CITATION:** 
> (Industry analysis based on Business Research Insights and Mordor Intelligence market sizing, 2024-2026)

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## 3. **60–80%** — "Agency Work Now Automatable"

**CURRENT CLAIM:** (Allied Market Research, 2024)

**VERIFICATION:** ❌ **NOT FOUND/CONTRADICTED**
- **Allied Market Research 2024** reports do not contain this specific claim
- **Contradictory data from major consulting firms:**
  - **Forrester:** 7.5% of agency jobs automated by 2030
  - **McKinsey:** 57% of US work hours technically automatable (general workforce, not agency-specific)
  - **BCG:** 11-14 percentage point decrease in agency contribution to creative/media work

**RECOMMENDED REPLACEMENT:**
> **30-40%** of routine agency tasks show high automation potential (Forrester, McKinsey, BCG analysis, 2024-2025)

**RECOMMENDED CITATION:** 
> (Forrester Agency AI Workforce Forecast, McKinsey productivity analysis, BCG marketing transformation reports, 2024-2025)

---

## 4. **15–20%** — "Brand Creative Spend Migrated to AI-Native Providers"

**CURRENT CLAIM:** (CE Estimate, 2026)

**VERIFICATION:** ⚠️ **WELL-SUPPORTED ESTIMATE**
- **No specific published research** with this exact figure
- **Strong supporting trends:**
  - Enterprise marketing tech AI budgets: 18% (2024) → 31% (2026)
  - 43% of enterprise teams already using AI for ad creative (2024)
  - Industry recommendations for 50% of creative production to move AI-native by Q2 2026
  - AI-native creative projected to dominate direct-response ads by end of 2026

**RECOMMENDED CITATION:** 
> (Industry trend analysis based on AdCreate, Zocket, Digital Marketing Institute research, 2025-2026)

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## Summary Recommendations

### KEEP AS-IS:
- **$444B global agency market** (IBISWorld citation confirmed)

### IMPROVE CITATIONS:
- **$8-12B startup segment:** Add reference to industry analysis
- **15-20% migration:** Reference trend analysis rather than CE estimate

### REPLACE ENTIRELY:
- **60-80% automatable:** Replace with more defensible 30-40% figure from major consulting firms

### Final Recommended Text:

> "The **$444 billion global agency market** (IBISWorld, 2025) includes an **$8–12 billion startup segment** that remains largely underserved (industry analysis, 2024-2026). With **30–40% of routine agency tasks** showing high automation potential (Forrester, McKinsey, BCG, 2024-2025), we're seeing **15–20% of brand creative spend** beginning to migrate toward AI-native providers (industry trend analysis, 2025-2026)."