# weXelerate × CE — Meeting Transcript **Date:** March 19, 2026 **Participants:** Lukas Richthammer (CE), Assaf Dagan (CE), Lisa Wolf (weXelerate) **Source:** Gemini Notes — Google Meet recording --- ## Summary (Gemini) Technology and vision presentation detailed OpenCloud agent structure, via a Fat Foods branding case study and discussion of branding needs for the Future Forward event. ## Suggested Next Steps (Gemini) - Lisa Wolf will work on material until next week for a chat with Lukas Richthammer. --- ## Full Transcript [Full transcript saved — see raw notes doc: https://docs.google.com/document/d/1oXWkhYeg3xoZS94PIaxhTRlfOcf5PxzkM379_QGJ6XI] 00:04:35 — Lukas introduces Assaf to Lisa. Assaf takes the floor. 00:05:44 — Assaf background: NY branding agency, rebranding startups, brand implementation friction, playbooks. 00:07:10 — Assaf explains OpenCloud/Claude as the brain, playbooks turned into agents. 00:08:16 — Agent structure explained: Kitt (boss), Jerry (PM), David (copywriter), Tatiana (art director), researcher, TGO (front-end), Antonyo (critic/gate). 00:11:10 — Fat Foods case study: 90% outside design tools. Strategic overview, brand DNA (3 directions: Liquid Gold Minimalism, Precision Craft, Future Dairy), "what to steal" competitor section. 00:15:17 — Deliverables phase: Google Docs presentation, generated images with consistent JSON prompt styling, brand book. 00:18:59 — Lukas clarifies asset creation: "out of thin air" vs. style-applied to existing photos. 00:19:46 — Lukas on iteration power: pick 5 images you like → run it → conversation not generic PDF. 00:20:52 — Lisa opens up: astronaut identity, struggles with AI consistency, used Claude in past Future Forwards, quality standard ("bad AI slap"). 00:23:54 — Assaf stops sharing, hands mic to Lisa. 00:25:16 — Lisa describes current state: astronaut brand evolution, landing page VIP coding (almost done, due next week), posting schedule, content planning. Last year used a template, filled with info, looked the same throughout. 00:26:56 — Lisa on quality: avoids generic AI content. Lukas validates: it's about prompting and curation. 00:27:57 — Assaf proposes three-pronged approach: (1) content/design/writing/planning/publishing, (2) strategic brand thinking beyond yearly cycle, (3) implementing bots for weXelerate. 00:31:28 — Lisa confirms priorities: landing page → sales decks for partnerships → strategy & content. Mentions she has event summary + audience summary. Currently uses Jasper AI. 00:32:42 — Assaf asks about physical assets (lanyards, bracelets). Lisa confirms yes. Lukas explains the "messy folder structure" approach. 00:35:33 — Assaf distinguishes two modes: execution bot (Lisa does everything, bot executes) vs. mutual brand creation (CE + agents build together, then implement). 00:36:20 — Lukas proposes phased approach: visual identity test + content pieces first to see direction. 00:37:41 — Lisa: landing page almost done (next week deadline). More than just social content. Will accumulate asset examples in one place. "It's just me." 00:38:54 — Lukas: low-impact start — give her an idea of how it works. Let her identify specific needs. Maybe brand strategy as a deliverable ("this is what we always say about Future Forward"). 00:39:49 — Lisa will share a folder. Lukas will visit office next week. Mentioned Avi (budget/decision). 00:42:01 — Meeting ends.