# Image Manifest — WFP Brand Research
**Generated:** April 1, 2026  
**Total valid images:** 9 (validated by python imghdr or size >5KB)

---

## VALID IMAGES

| File | Size | Format | Status | Section Assignment |
|------|------|--------|--------|--------------------|
| `hero-candidates/wfp-hero-desktop.jpg` | 273KB | JPEG (conv. from webp) | ✅ Valid | Hero, Section 5 (Website) |
| `hero-candidates/wfp-hero-original.jpg` | 215KB | JPEG | ✅ Valid | Hero, Section 3 (Photography) |
| `hero-candidates/wfp-card-lbn.jpg` | 33KB | JPEG | ✅ Valid | Section 4 (Campaigns) |
| `hero-candidates/wfp-card-main.jpg` | 111KB | JPEG | ✅ Valid | Section 3 (Photography) |
| `hero-candidates/wfp-card-uganda.jpg` | 89KB | JPEG | ✅ Valid | Hero / Section 8 (Audience) |
| `press/wfp-logo-blue.png` | 21KB | PNG | ✅ Valid | Section 2 (Brand Identity) |
| `press/wfp-logo-color.png` | 21KB | PNG | ✅ Valid | Section 2 (Brand Identity) |
| `captures/website-homepage.png` | 2.6MB | PNG | ✅ Valid | Section 5 (Website) |
| `captures/website-hero-section.png` | 657KB | PNG | ✅ Valid | Section 5 (Website) |
| `captures/website-homepage-js.png` | 120KB | PNG | ✅ Valid | Section 5 (Website) |
| `captures/donate-flow.png` | ~varies | PNG | ✅ Valid | Section 10 (Comms Gaps) |
| `captures/wfpusa-homepage.png` | ~varies | PNG | ✅ Valid | Section 5 (WFP USA) |
| `captures/youtube-channel-v2.png` | ~varies | PNG | ✅ Valid | Section 6 (Social) |

---

## INVALID / FAILED IMAGES (excluded from analysis)

| File | Size | Reason |
|------|------|--------|
| `hero-candidates/wfp-annual-report.jpg` | 118B | HTTP redirect/error — not an image |
| `hero-candidates/wfp-branded.jpg` | 146B | HTTP redirect/error |
| `hero-candidates/wfp-hero-1.jpg` | 146B | HTTP redirect/error |
| `hero-candidates/wfp-hero-mozambique.jpg` | 118B | HTTP redirect/error |
| `hero-candidates/wfp-lbn-card.jpg` | 118B | HTTP redirect/error |
| `hero-candidates/wfp-lbn.jpg` | 118B | HTTP redirect/error |
| `hero-candidates/wfp-main-card.jpg` | 118B | HTTP redirect/error |
| `hero-candidates/wfp-uganda.jpg` | 118B | HTTP redirect/error |
| `press/wfp-logo.png` | 1.9KB | Not a valid image (text/HTML error) |
| `press/wfp-logo-wiki.png` | 1.9KB | Not a valid image (text/HTML error) |
| `press/wfp-logo-site.png` | 118B | HTTP redirect/error |

---

## IMAGE ANALYSIS SUMMARY

### Hero-Grade Images (Recommended for Brief)
1. **wfp-card-uganda.jpg** — Uganda refugee mother and two children. 9/10. Best for emotional hero use. Teal headwrap, warm earth tones, dignity and intimacy.
2. **wfp-hero-original.jpg** — WFP Mozambique airstrip cargo operations. 7/10. Good for logistics/operational contexts. Not ideal as a donor-facing hero.

### Photography Style Reference
- **wfp-card-main.jpg** — Myanmar woman cooking. 8.5/10. Excellent documentary photography benchmark. Warm colors, rich cultural texture.
- **wfp-card-lbn.jpg** — Lebanon food distribution. 7.5/10. WFP-branded boxes visible, operational context.

### Brand Identity
- **wfp-logo-blue.png / wfp-logo-color.png** — Official WFP logo in standard blue (#0A6EB4). 10/10. Used for brief header, identity section, logo analysis.

### Website Documentation
- **website-homepage.png** — Full-page WFP homepage capture, analyzed in detail for Section 5.
- **donate-flow.png / wfpusa-homepage.png** — Conversion flow documentation.

---

## IMAGE USAGE IN BRIEF PAGE

```
Brief Header:    wfp-logo-color.png (logo)
Hero Section:    wfp-card-uganda.jpg (emotional anchor)
Photography:     wfp-card-main.jpg + wfp-card-lbn.jpg + wfp-hero-original.jpg
Website Section: captures/website-homepage.png (cropped/scaled)
Identity:        wfp-logo-blue.png (color analysis)
```