# Wix Design Guild — Show & Tell Copy FINAL

**Date:** 2026-03-23  
**Authors:** Ogilvy (v3) + Anton (critique) + Ogilvy (final pass)  
**Changes from v3:** Removed deliverable stacks, replaced agency jargon with plain speech, tightened TEAM to two sentences.

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## HERO

I spent twenty years running creative departments. This is what the system produces.

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## STORY

I ran creative departments for twenty years — Paris, then New York. In New York, talent was expensive, so I built documented playbooks for how to brief, research, write, and design. When AI agents became viable, I taught them those playbooks. The system runs those methods now.

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## BRANDING

**Label:** BRANDING

**Line:** Built Olevia from nothing — name, identity, voice.

**Caption:** Olevia had a product and a food-tech category. No name, no visual language, nothing designed. We named them, built the whole visual system and brand voice, and packaged it into a brand book. Three weeks start to finish.

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## ASSET CREATION

**Label:** ASSET CREATION

**Line:** A tool that takes a brief and gives you finished creative you can actually use.

**Caption:** Future Forward runs startup accelerator cohorts. Each cohort has 10–15 startups, each needing creative — copy, visuals, files they can actually print and post — fast. We built a generator: the startup describes what they need, the tool produces the creative, they edit in-browser and download. No designer in the loop for each iteration.

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## RESEARCH & INTELLIGENCE

**Label:** RESEARCH & INTELLIGENCE

**Line:** 17 competitors. How they look, what they say, where they show up.

**Caption:** eToro needed a clear picture of where they stood. We profiled 17 global trading platforms — how they look, how they position themselves, where they show up, and what they sound like. Delivered as a live database they can actually search and use, not a slide deck that goes in a drawer.

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## TEAM

Assaf, Dan, Lukas, and Felipe run the work. Eight AI agents — they write, design, research, build, and keep each other honest.

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