# Wix Design Guild — Show & Tell Copy v3

**Date:** 2026-03-23  
**Author:** Ogilvy  
**Brief:** Write like Assaf is introducing himself at a conference. First person. Specific. No taglines. No metaphors that aren't earned. No slogans.

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## HERO

I spent twenty years running creative departments. This is what the system produces.

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## STORY

I ran creative departments for twenty years — Paris, then New York. In New York, talent was expensive, so I built documented playbooks for how to brief, research, write, and design. When AI agents became viable, I taught them those playbooks. The system runs those methods now, across every project.

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## BRANDING

**Label:** BRANDING

**Line:** Named, positioned, and designed a deeptech food startup — blank page to brand book.

**Caption:** Olevia had a product and a food-tech category. No name, no visual language, no positioning. We ran a naming process — shortlisted six candidates, landed on Olevia — built the logo, color system, and typography, wrote the brand voice and positioning line, and delivered a complete brand book. Three weeks start to finish.

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## ASSET CREATION

**Label:** ASSET CREATION

**Line:** A tool that takes a startup brief and returns production-ready branded assets.

**Caption:** Future Forward runs startup accelerator cohorts. Each cohort has 10–15 startups, each needing branded assets — copy, visual direction, file-ready formats — fast. We built a generator: the startup describes what they need, the tool produces on-brand creative, they edit in-browser and download. No designer in the loop for each iteration.

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## RESEARCH & INTELLIGENCE

**Label:** RESEARCH & INTELLIGENCE

**Line:** 17 competitors. Each mapped at brand level — identity, positioning, channels.

**Caption:** eToro needed a clear picture of where they stood. We profiled 17 global trading platforms: visual identity, positioning logic, channel behavior, messaging tone. Delivered as an interactive database they could filter and reference — not a slide deck that goes in a drawer.

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## TEAM

Assaf, Dan, Lukas, and Felipe run the work. Eight AI agents handle copywriting, visual direction, art direction, research, engineering, project management, quality control, and orchestration.

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