# Wix Hero Copy — Round 4
*Ogilvy. Task: fix the hero. Register: bar, not pitch.*

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## Option 1

**Headline (Larken, large):**
Twenty years running creative.
Turns out it's all process.

**Subtext (Inter, small):**
I taught eight agents the process.

*Word count: 16*

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## Option 2

**Headline (Larken, large):**
Paris. New York. Twenty years. Eight agents.

**Subtext (Inter, small):**
Same methodology. Different team.

*Word count: 11*

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## Option 3

**Headline (Larken, large):**
I ran creative for two decades.
Then I automated what I learned.

**Subtext (Inter, small):**
I still direct everything.

*Word count: 17*

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## Anton's Pick 🐀

**Option 2.**

The list does the work — no verb, no spin, no one trying to make it land — which is exactly why it lands.