# CE Wix Show-and-Tell — Intro Statement Options
_Written by Ogilvy. Awaiting Anton's pick._

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## Option A — The Teaching Line

**HEADLINE (Larken, ~72px):**
> I spent 20 years building a methodology. Then I taught it to machines.

**SUB (Inter, smaller):**
> Four humans, eight agents. Same playbooks, more reach.

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**Why this works:** Personal, specific, no agency-speak. "Taught it to machines" is the honest verb — not "powered by AI," not "enhanced." The sub is arithmetic, not a claim. The pride is entirely in the methodology, not the longevity.

**Risk:** "20 years" could read as credential-flexing if the audience is primed to roll their eyes at tenure. They might. Depends on the room.

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## Option B — The Documentation Line

**HEADLINE (Larken, ~72px):**
> Most agencies hire. We documented.

**SUB (Inter, smaller):**
> CE is four partners and eight AI agents trained on the exact process — from how we brief to how we ship.

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**Why this works:** The opening contrast is dry and precise — it makes the point without making a speech. "We documented" does more work than it looks like. It says: we believed in process before AI was a pitch. The sub anchors it in specifics without over-explaining.

**Risk:** Might read too spare without visual context. Works best if the carousel above already shows the quality of the work — the text can afford to be dry if the images are confident.

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## Option C — The Arithmetic Line

**HEADLINE (Larken, ~72px):**
> The agency is four people. The process runs on twelve.

**SUB (Inter, smaller):**
> We built playbooks for how to brief, research, write, and design. Then we built agents to run them.

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**Why this works:** The numbers do the surprise work — four people, then twelve. The sub is a clean before/after: here's what we built, here's what we did with it. No adjectives. No promises.

**Risk:** "The process runs on twelve" requires a beat to parse. Could be a feature — makes the reader stop — or a bug if the room wants instant clarity.

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## Anton's Notes Section
_[Leave blank for Anton to fill]_

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_Format note: All three are written to sit full-width on white, below the hero carousel. Larken headline uppercase or mixed case depending on Assaf's preference — all three read well either way._