{
  "sender": {
    "name": "Lukas",
    "company": "Curious Endeavor",
    "website": "curiousendeavor.com"
  },
  "credibility": {
    "founder": "Assaf",
    "story": "We come from 20+ years running a NYC brand agency — Fortune 500 clients, the Élysée, major B2C brands. Now rebuilt entirely as AI-first.",
    "tagline": "Senior brand thinking. AI execution speed. No agency overhead.",
    "we_line": "We come from 20+ years of running a senior NYC brand agency — Fortune 500, global campaigns — now rebuilt as AI-first."
  },
  "offer": {
    "primary": "Brand strategy, competitive positioning, and design direction — faster and cheaper than any agency.",
    "differentiator": "Not because we cut corners. Because we don't carry the overhead.",
    "cta": "Worth a quick conversation?"
  },
  "icp": {
    "titles": ["CMO", "Chief Marketing Officer", "Brand Manager", "VP Marketing", "Head of Brand", "Senior Content Marketing Manager", "Director of Marketing"],
    "segments": ["B2C brands (primary)", "all brands if signal is strong"],
    "signals": ["brand rebrand/pivot", "new product launch", "funding round", "hiring marketing team", "competitive pressure", "program/product overhaul"]
  },
  "tone": {
    "style": "direct, human, no fluff",
    "length": "short — max 5 sentences in the pitch",
    "avoid": ["generic compliments", "buzzwords", "long intros", "asking for too much time"]
  }
}