Curious Endeavor
Agency Overview — 2026

For brands that have earned their place — and want to keep it.

Curious Endeavor combines twenty years of brand strategy with a modern production infrastructure. We work with established brands navigating change: new channels, new audiences, faster cycles — without losing what made them trusted in the first place.

How we work

Strategy first. Production that follows it precisely.

We start where most agencies do — with the brand, the category, the competitive landscape. We study what the best brands in your space have done and what the market is moving toward. That research shapes a clear strategic position. The position governs every word, every image, every campaign that follows.

What is different is what comes after. Our production infrastructure means the strategic work does not sit in a deck. It runs. New audience, new channel, new market — the system already knows the brand well enough to produce to that standard. Consistently. Quickly.

What we do

Brand Strategy

Positioning, naming, messaging architecture, competitive mapping. We identify where a brand has the right to win and build the language to do it — without abandoning what already works.

Campaign Systems

Campaign development, copy, visual direction, channel adaptation. One brief, one standard, consistent execution across every format and market.

Production Infrastructure

AI-powered systems built on the brand's approved voice, guidelines, and visual identity. Faster output, lower cost per asset, no deviation from standard.

By the numbers

20+

Years of brand strategy experience across the core team

48h

From brief to first research and strategic recommendations

Faster campaign production versus traditional agency model

The team

Strategists and builders — working in the same room.

No handoffs between strategy, creative, and production. The people who set the direction are the people who execute it.

Assaf Dagan

Assaf Dagan

Brand Strategy & Creative Direction

Twenty years in brand — presidential campaigns, Fortune 500 repositions, agency founder in New York. Has led brand work for consumer goods, hospitality, and institutional clients across the US and Europe. Leads every strategy engagement personally.

Lukas Richthammer

Lukas Richthammer

Client & Project Lead — Vienna

Enterprise background in SaaS and go-to-market. Based in Vienna — your direct point of contact for coordination, timelines, and stakeholder alignment. Bridges the gap between strategic ambition and operational reality.

Felipe Stark

Felipe Stark

AI Systems & Engineering

Serial founder and engineer. Designs and builds the production infrastructure that runs behind every CE engagement — systems that learn your brand standards and apply them at scale, without drift.

Dan Peguine

Dan Peguine

Agent Architecture

Built products reaching hundreds of millions of users. Designs the agent systems that handle research, quality control, and output at production scale. Featured in WIRED and The Telegraph for agentic AI work.

8 AI specialists
KittKittStrategy
GerriGerriOperations
OgilvyOgilvyCopy
TatianaTatianaVisual
AntonAntonQA
JuliaJuliaResearch
JessicaJessicaDesign
ThibaultThibaultEngineering
What makes us different

We work with brands that already have equity. We do not start from zero.

The brands we are most useful to have built something real over time — a position in the market, recognition, trust. Our job is not to replace that. It is to make it more consistent, more productive, and more resilient to the pace at which markets move today.

We have studied the Vienna residential real estate market closely — conversion projects, premium rental positioning, Hietzing as a district, and how the best residential brands in Europe move from concept to lease-up. That research is the foundation for what we bring to Kaiquartier.